Been in business for a while, but feeling a little flat about how you describe your company? Think there's more to your brand than what you see now, but not sure how to express it? Want to inspire your employees, customers and prospects with a brand built around your "special something" as a leader?

Whether your inner voice is hollering "YES! Sign me up now!" or it's just whispering, "Maybe this is what I need to re-energize my brand," you should act on your instincts.